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What is Digital Signage?
A digital signage display is an entire system that makes up what the end user sees. This includes the software, the screen and any other aspects. Digital signage technology relates to the physical hardware required to power a digital signage solution. This can include screens, media players, network components, mounts, and more. On the other hand, digital signage software is the solution that enables content to be created and displayed on screens. Digital signage software can be split into four main categories:
1. Software that lives on a media player or inside a display
2. Content management/distribution software
3. Device management software
4. Content creation software
What can you provide?
Why digital signage is important
To survive in today’s fast-paced world, companies must do two things well:
1. Sell more products and services by engaging their customers
2. Increase employee productivity by connecting the workplace
When rolled out properly, digital display solutions help companies to achieve these twin goals.
Modern digital signage is one of the most effective ways to communicate with target audiences; in fact, research suggests it reaches more viewers than social media posts or internet ads.
Digital signage improves the customer experience by keeping customers preoccupied while waiting in line. Keeping your customers entertained using digital signage ultimately helps to reduce the perceived wait time, minimising frustration.
Unlike print advertising, where the lead time is typically a minimum of six weeks, digital signage can be updated whenever (and wherever if built in the cloud). This enables you to change your displays depending on variables like the weather, recent events, and other topical subjects. This means your ads will always be relevant to your target audience.
Digital signage is less costly to develop and run than print ads. It’s also more dynamic, enabling you to run more timely campaigns that target a specific (e.g. local) group of people.
Provided that your digital signage is utilised at the right time, in the right place, it’s an effective way to increase your sales. Ensuring your content is directly relevant to your target audience will ultimately ensure it’s a valuable investment for your business.
Digital signage is also a powerful tool to facilitate customer interaction. This is especially true of touch screens that encourage customers to fulfil an action, such as downloading an offer or signing up to your company’s email newsletter.
Another benefit of digital signage is that it can complement your existing online marketing efforts, often containing a similar message, but expressed to a very specific audience and/or location. Digital signage is also a practical tool, as your online marketing work can often be reused and repurposed.
Digital signage makes it quick to update and publish new ads. This makes it easy to test which marketing messages and visuals perform best in various environments. Over time, you will build up a more accurate picture of what works well (and what doesn’t) for your target audience.
Finally, digital signage enables you to incorporate more engaging content such as video footage to captivate your audience. Unlike a print ad, which is limited in its appeal, videos are bound to get more attention and be more memorable.
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